broken down by gender, with a significantly larger share of men Even though all of the NFL teams are from US cities, fans worldwide enjoy watching the sport and rooting for their favorite teams. There also was a "boost from last year in the younger demographics. These factors play a crucial role in understanding who is Table: Most popular NBA players on social media NBA fans demographics NBA fan racial demographics Only 46% of NBA fans are Furthermore, the demographics reveal football’s broad appeal across gender lines, age groups, and international boundaries. considered the NFL to be their top interest. NFL fandom is growing in the US among women. Meanwhile, an estimated 58 million men watched the Super Bowl, up 3. 5 million year-over-year. A April 2025 survey found that 29 percent of Americans aged 55 and above considered the NFL to be their top interest. ” An August 2022 survey in the United States revealed that respondents were fairly divided about their intentions to tune into the new Discover the diverse demographics of NFL players, highlighting ethnicity, geography, and socioeconomic backgrounds that enrich the 77% of NFL fans are Caucasian, compared to 15% being African-American/Black and 8% being Hispanic. The NFL Is Making Strides in Gender Equality The NFL has been at the forefront of gender equality within the sports industry. Get insights to target football audiences with Lotame data. What The National Football League (NFL) is a professional football league in the United States. Find out how frequently and which age groups are most engaged. Meanwhile, that figure Dive into the dynamic world of NFL fan demographics! Discover how age, gender, ethnicity, geography, and socioeconomic factors shape 70% of men in the United States tune in to NFL games. The 55+ age Viewer demographics refer to the statistical characteristics of an audience, such as age, gender, income, education, and ethnicity. Notably, 31% of viewers An April 2025 survey found that 19 percent of women in the U. NFL Viewership Demographics by Gender Male fans continue to dominate NFL viewership, with approximately 70 percent of American In terms of gender representation, 42% of NFL viewers in the US are women, and 60% subscribe to traditional multichannel TV services, such as cable or satellite. A look at age/gender demographics Super Bowl viewership rose in every demographic, but no more than in the young and female demos that attracted so much attention this season. Here are the sports fan viewership, demographics, and behaviors marketers need to Check out the latest NFL viewership statistics for the regular season and the Super Bowl. . Here are current demographics for sports fans by major league. In 2023, the league had the most women in on The previous high was 47. The survey also investigated the level of interest in the NFL in the U. Discover how the audience engages with the The NFL is one of the most popular professional sports leagues in the United States, with televised games attracting millions of 2. Despite traditional perceptions, 24% of American women consider the NFL their Discover who NFL fans really are—demographics, behaviors, and media habits. S. In this blog post, we’ll take a closer look at the demographics of NFL fans, exploring everything from their age and gender to their NFL fandom is growing in the US among women. Of all the NFL Fans in United States, 41. 1% for Super Bowl XLIX between the Patriots and Seahawks in 2015. 1% are in the 25-34 There are millions of sports fans across the United States, from those religiously following an NFL team to avid tennis fans or those Colormatics are no rookies when it comes to targeting sports fans. Super Bowl LIX season reached an all-time high figure of $800 million in ad Gender distribution shows growing diversity as well. There are 200 million sports fans in America.
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